"New communications technologies and social media are being incorporated into every aspect of business –
from communications to customer service and CRM, to HR, recruitment, employee communications, corporate
training, product R&D, sales, and more.
In addition to transforming businesses, traditional media models are breaking down in the wake of new media and communications developments, and new news models are emerging in their place. In just the past few years, hundreds of millions of blogs have been published, videos have been uploaded and viewed online, and Twitter accounts have been created, enabling a new form of “personal journalism” -- allowing the public to have a voice, to engage in genuine and unlimited discourse and debate, to participate by commenting on traditional news sources, political figures, organizations and companies, as well as creating their own form of journalism, alongside and parallel with mainstream media.
Today the reader truly has become the writer, editor, and publisher -- with the ability to communicate and collaborate with others, to discuss, question, and transcend the hierarchies and filter of traditional media. And, the consumer has become the creator, reviewer, critic - and hopefully ambassador - able to share ideas for new products and services, create citizen-generated media, and research and share opinions and experiences about companies, products and services.
These new developments in media and communications are transforming the way the world communicates and the way business is done.
Are you ready for this new world of communications?"
- Jen McClure
